Avast
In a world buzzing with digital threats, we helped Avast rise above the noise—not by shouting louder, but by speaking to what really matters. Freedom. Peace of mind. The ability to live your digital life without worry. We transformed a utility into a human brand—one that empowers, connects, and protects.
Avast Campaign/Video/Design
“Best Connected Life”
Problem
Despite having over 430 million users worldwide, Avast was at risk of fading into the noise of the cybersecurity category—one saturated with indistinguishable “me too” messaging. To maintain its leadership, Avast needed to evolve from a tech utility into a global brand that resonated emotionally with everyone from everyday users to SMB decision-makers.
Solution
We uncovered a powerful insight: people don’t want antivirus—they want freedom to live their digital lives securely and without friction. So, we reframed Avast as a liberator, not a gatekeeper. Anchored in a “3D Protection” platform—Device, Data, and Digital Identity—we built a modular campaign toolkit and unified messaging ecosystem, all centered around the idea of “Living Your Best Connected Life.”
Result
The campaign outperformed industry benchmarks by 7X, delivering measurable lifts in awareness, consideration, and trust. With over 1,000 assets created across digital, social, radio, and OOH, Avast’s brand was revitalized—reasserting its market leadership while making a deeper human connection with its global audience.
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