Client Feedback
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“Working with TheorySF on the our rebrand was nothing short of transformational. They helped us uncover the deeper meaning behind our brand—something that truly resonated with our community—and then brought it to life with bold, attention-grabbing creative that made people stop scrolling and start engaging. This wasn’t just a rebrand—it was the start of something bigger, and TheorySF made it happen.”
Amber Works / Executive Director / Issio Solutions
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“Theory SF didn’t just elevate the Backblaze brand—they helped us find our voice. From developing sharp messaging strategies to supporting our NASDAQ debut with a full Times Square takeover, they brought bold thinking and great execution every step
of the way.”
Clay Cahoon / Creative Director / Backblaze
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“They homed in on the underlying ideas and brought them to life. Industry peers viewed Theory SF’s work positively, and the final products surpassed expectations. They were highly responsive and made themselves accessible outside normal hours to meet deadlines. The combination of their size and considerable abilities results in individualized, top-level service.”
Brian Bauer / Strategic Brand Planning Manager / Sage
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