Holonis
Holonis Brand Strategy/Design
“Be Found”
We developed the Be Found campaign to spotlight the single
most important problem Holonis was solving for creators: visibility.
With billions of web pages competing for attention, most new voices
were lost in the noise. Holonis gave them a way to break through
almost instantly—empowering creators, entrepreneurs, and small
businesses to be discovered, to grow an audience, and to turn their
passions into livelihoods.
The campaign made “being found” not just a functional benefit, but
an emotional promise at the heart of the Holonis brand.
The Challenge
Breaking into the world of digital commerce platforms meant
going head-to-head with giants. Holonis needed to carve out a
space where small businesses and creators could thrive—not
by competing on features alone, but by rethinking what a platform
could be.
The challenge was to build a brand and product experience that
felt accessible, empowering, and human in a category dominated
by jargon and faceless technology.
The Solution
TheorySF partnered with Holonis to reposition the platform as
more than a marketplace—it became a stage for creators and
entrepreneurs to build, grow, and connect and “be found.”
We developed a bold identity and messaging system that spoke
in plain language about empowerment, community, and growth.
Campaigns emphasized storytelling over tech-speak, with visuals
and copy that celebrated the hustle, creativity, and individuality of
the businesses on the platform.
We also rewrote the Holonis investor deck, sharpening the narrative
and simplifying the story, while launching the brand in unforgettable
fashion at SXSW.
The Result
The impact was immediate. In their very next investor presentation
with the refreshed deck, Holonis received 100% funding.
The SXSW launch generated buzz, positioned Holonis as a movement
to democratize commerce, and attracted creators and small businesses
looking for a platform that truly understood them.
With TheorySF’s brand foundation, Holonis went from a challenger to
a contender—earning credibility with investors, visibility in culture, and
loyalty from its earliest adopters.
