Janbala
Brand Strategy/Design/UX/UI/ Campaign
“Travel Enlightened”
In a world of endless booking engines, we helped Janbala stand
for something more: meaning. Built for travelers seeking depth
over discounts, Janbala invited a new generation to explore the
world with intention. The brand became a call to journey—not just
farther, but deeper.
Problem
An international investment group set out to launch a new online travel platform in a space already saturated with transactional, price-driven booking engines.
With no name, no reputation, and no unique offering, the challenge was clear: how do you stand out—and build lasting loyalty—without blending into the noise?
Solution
We tapped into a generational shift: Millennials and Gen Z weren’t just chasing deals—they were searching for meaning. We positioned Janbala as the anti-booking site, built for the conscious explorer.
Rooted in the idea of “Travel Enlightened,” the brand promised culturally rich experiences, emotional connection, and positive global impact. Every touchpoint—from the name to the mobile platform to the philanthropic model—reinforced that travel should transform both the traveler and the world.
Result
Janbala quickly differentiated itself from the sea of deal-driven platforms, building early traction with conscious Millennial travelers.
The brand’s emotional resonance laid the foundation for long-term growth—beyond bookings—and sparked a reimagining of what a travel platform could be: not just a service, but a force for good.
