Airbase
Research/Brand/Strategy/Identity/Design/
Advertising/UX/UI/Advertising/Social Media
“Achieve Spendlightenment”
In a space overrun with soundalike platforms, we helped Airbase reclaim its edge—not by yelling louder, but by saying something no one else could.
Like a yogi with an MBA in accounting, we introduced “Spendlightenment”—a bold new brand idea that reframed spend management as the path to total financial clarity, reigniting internal momentum and market relevance in a single move.
Problem
Once a category pioneer, Airbase had pulled back on advertising just as the spend management space exploded with VC-fueled newcomers.
The result? Diminished visibility, lost deals, and wavering customer confidence. With pressure from investors and a sales team demanding air cover, Airbase didn’t just need marketing—they needed a comeback.
Solution
We repositioned Airbase as the only platform that manages all three types of corporate spend—card, bill payments, and reimbursements—on a single, real-time system.
The strategic hook? Spendlightenment: a brand platform that elevated Airbase from feature play to visionary leader. The idea gave sales teams clarity, prospects urgency, and customers renewed trust.
Result
+15% increase in sales within six months
Boosted brand sentiment and renewed investor confidence
A scalable campaign system that reestablished Airbase’s position as the clear choice in a noisy category
Helped airbase receive over 100 million in equity funding and a $325 million dollar sale
