Brand vs. EBITDA--with Rachael Truair

Everyone wants more customers.
Rachel Truair breaks down why the right customers matter a lot more than more customers.

In this sharp, strategy-rich episode of Marketing Mischief & Mayhem, Rachel Truair, CMO of Simpro (and alum of Adobe, Confluent, and Magento), shares what it really takes to lead modern B2B marketing through change, consolidation, and chaos.

You’ll hear:

• Why EBITDA is the CMO's secret weapon

• How AI agents boosted meetings booked by 320%

• The brand equity trap most private equity firms fall into How to earn a board’s trust with just one slide

• Why improv became her field marketing superpower

• And the internal campaign that started with skepticism—and turned into a playbook-worthy win

Whether you’re building brand in a performance-obsessed world, or wrangling your own seven-layer tech stack, this episode delivers the perspective CMOs crave and the proof points boards demand.