Don't just educate the market. Entertain them! With Saurabh Sharma
You don’t scale what’s broken.
Saurabh Sharma explains how most companies do exactly that—and pay for it later.
In this laugh-out-loud, truth-serum-injected conversation, host Russell Quinan grills Saurabh on everything from AI marketing myths to B2B blandness, and why “the intern can do GTM” should be banished to marketing hell.
They unpack the sea of sameness drowning most tech brands, the rise of AI copy-paste syndrome, and why real creatives (yes, actual humans) still matter more than ever.
You’ll hear how Saurabh once sold plastic surgery like couture fashion, gave Photoshop a Gen Z glow-up, and almost launched his career by trespassing into FCB uninvited. Oh—and he’s still trying to get brands to stop “educating the market” and just talk to a damn customer.
Whether you're a CMO trying to protect your brand from death-by-spreadsheet or a startup founder confusing ChatGPT with a creative department, this episode will leave you smarter, snarkier, and just a little more rebellious.
Highlights:
Why AI brands all sound like they were written by the same bored intern
The cure for content that doesn’t melt retinas
What Saturn cars can teach us about true challenger strategy
Which meeting is worse: “Brand Architecture” or “Growth Sync”?
The cocktail you didn’t know your SaaS platform needed Hit play.
Take notes. And for the love of ROI, stop defaulting to stock photos.