From Chaos to Clarity with Jason Liu

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Jason Liu — ex-Uber, Cisco, and Applied Intuition, now VP of Marketing at CHAOS Industries (yes, that’s a real company name) — joins Russell Quinan, Chief Strategy Officer of TheorySF to talk about how to turn messy markets into momentum.

We get into structured chaos, humanizing deep tech, when to ignore the dashboard and just trust your gut, and what Uber taught him about brand rehab during total meltdown.

Plus: a lightning round featuring popcorn eaten with a spoon, a theme song called “Forged in Chaos,” and the Super Bowl QR code ad that broke the internet.

What you’ll learn:

• How to align brand, product marketing, and demand into one unstoppable flywheel

• Guardrails that don’t kill creative — compass, not cage

• How to make complex tech sound human and convert like crazy

• Whe n AI is rocket fuel and when human soul still wins

• Leadership shifts: stop doing, start enabling, and still keep the fun

Lightning round: banned buzzwords, theme songs, and late-night snacks

Guest: Jason Liu — VP Marketing, CHAOS Industries (formerly Uber, Cisco, Applied Intuition)

Host: Russell Quinan — Marketing Mischief & Mayhem, CSO of TheorySF in San Francisco, www.theorysf.com

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